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Our 2017 Holiday Gift Guide for Creatives

The holiday season has arrived and so has our 2017 Gift Guide for Creatives!  The consultants at AXS have taken the time to compile a list of unique and thoughtful gift ideas perfect for anyone on your creative Secret Santa list….

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SCAM ALERT: Fake Photography Gigs

With spending in flux this holiday season, we need to address scams. Scams in our industry are REAL and can strike when least suspecting. Your hard-earned year-end surplus deserves to stay where it belongs and utilized to YOUR choosing. One…

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Why I’m Not Repping You

A rep is someone who REP-PRESENTS you. A rep wants to be the voice of someone they believe in, someone they trust, and someone they want to be associated with. A rep and a photographer have a relationship that has…

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The Photographer’s Survival Guide to Marketing

We’ve teamed up with our good friends at Photoshelter to share with you everything we’ve learned from decades of experience helping our clients build their business. The result is a guide that every photographer should have in their marketing arsenal. Chock-full…

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Bringing Dad Time to Iceland

Now, as the mom of three boys, I’ve been seeing the world through the eyes of parents, pretty much the only eyes I have these days. Everything we do as a species is for our children so the subject matter…

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Meta Description Tag Suddenly of No SEO Value? Well, Sort of!

One of the biggest challenges of being in the business of optimizing websites for the search engines is keeping up to date each time they change their ranking algorithms. It is believed that Google analyzes more than 200 factors (or…

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A Success Story: Ron Hutchinson

I hired Agency Access to help me with my email marketing but received more than I could have ever imagined. I received a team of dedicated professionals that want to see me succeed in my career. Trying to break into…

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Marketing: Making an Impression

When I was a Campaign Manager here at Agency Access, I was often asked by our members “how does marketing actually work?” To begin talking about how marketing works, I think it is important to go over exactly what marketing…

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Direct Mail Marketing in the Digital Age

With all the electronic forms of communication, surprisingly enough direct mail is on the rise. More and more creatives in our industry are appreciating the tactile, personal and touch. Even print has gone digital and this has made it much…

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From Editorial to Advertising

I often work with photographers who are making the transition from editorial to advertising assignments. One of the biggest challenges for them is navigating through the process of estimating the photo and licensing fees. The world of advertising is very…