Agency Access is the only one stop promotional service that takes care of direct marketing for photographers, illustrators, artist reps and stock agencies. Get a free trial →
Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
March 4, 2014 @ 12:00 p.m. in The Marketing Lab by Holly Silva | Agency Access View Comments
I’ve been an avid blogger since the very young age of just 13. I’ve used all the sites – LiveJournal, Xanga, Blogger, WordPress, and, of course, Tumblr. As a journalism major at Hofstra University, I had to learn all aspects of communications – print, broadcast, and, most importantly, digital (this includes social media and blogging). We were told that blogging was essential to establishing ourselves and our brands as freelance journalists and writers, and the same goes for freelance photographers and artists.
So, yes, I’d definitely say maintaining a blog is important. It’s helpful in not only establishing your brand and promoting your photography, but it also allows creatives (and fans!) to get to know you as a person and as an artist. While they can see your beautiful portfolios on your website, your blog will give them a glimpse of what you’re like to work with, and what you’ve been up to.
There’s a lot of ‘unspoken rules’ in the world of blogging, and I’d love to share them with you.
February 25, 2014 @ 11:00 a.m. in The Business Lab by Tom Tumbusch | WordStreamCopy View Comments
If you’re like many creative people, marketing is the last thing you want to spend time on. Paid gigs, shooting or designing personal work, editing images, doing taxes, and other business tasks usually seem a lot more urgent.
The trouble is if you don’t do marketing — especially when you’re busy — you’ll eventually have far too much time for marketing. That’s because you won’t have any work.
Luckily, you don’t have to do it all yourself. There are many great reasons to outsource marketing tasks to someone who lives and breathes in that world. Here are five of the biggest:
February 18, 2014 @ 11:00 a.m. in The Creative Lab by Danielle Gruberger | DGR, Creative Talent Agency View Comments
Step 1: The Estimate - Once you know exactly what the client needs, the first step is to create an estimate for them, quoting costs for everything and everyone involved in the shoot. You must be very careful and meticulous when putting the quote together because once the client agrees to the final budget you present, anything you miss will either come out of your pocket or surprise the client as an additional expense. Use this estimate to make a production checklist to work off of. It should include photography creative and usage fees, the cost for models, hair, makeup, wardrobe, travel (if applicable), assistants, catering, props, equipment rental, location fees, and post-production fees. Of course, every photo shoot will vary and will have different items to include.
February 11, 2014 @ 11:00 a.m. in The Marketing Lab by Jennifer Perlmutter | Agency Access View Comments
We’d like to welcome Jennifer Perlmutter aka JP to the Agency Access family. JP is our newest Creative Consultant, and wanted the opportunity to introduce herself and say a few words about her experiences and her vision.
February 4, 2014 @ 11:30 a.m. in The Business Lab by Rachel Brenke | TheLawTog View Comments
Q: In some cases, especially in the early stages of his/her career, a photographer takes a job because the money is great and they can execute the assignment very well, but it's not in the direction in which they wish to steer their career. For example, if the photog's interest is shooting portraits and lifestyle, he/she might take on a commission shooting a wedding, a menu, or an architectural project just to be able to make rent.
January 28, 2014 @ 11:30 a.m. in The Creative Lab by Christopher Winton-Stahle | Winton-Stahle View Comments
CGI (computer-generated imagery) is an amazing tool which allows ideas to become a reality – there are essentially no limitations to what can be created. Let’s keep it real though – to a photographer who is exhausted with the idea of learning a new skill set, incorporating CGI into an existing workflow can be overwhelming. Don’t be intimidated! Consider investing in a professional and seeking out individuals who specialize in CGI.
A few things will begin to happen. Two separate disciplines – photography and CGI – begin to merge together as one. The window of possibility will begin to open a little wider for both artists. A team is built that has the capacity to create something greater than the sum of its parts.
January 21, 2014 @ 11 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
I'm excited and flattered to be participating in the 2014 Dream Bigger Conference, an online audio conference bringing together a dozen of the world's most creative and inspirational entrepreneurs.
The conference will take place February 3-5, and was organized by Angela Pointon of Steel Toe Images. Angela and I were both mentored by the amazing Elyse Weissberg. Although our paths never crossed then, Angela recently reached out to me and once you have Elyse in your blood we are connected. I'm really looking forward to being able to reach creative people of all levels, from photographers to designers and art directors through this seminar.
January 14, 2014 @ 10:30 a.m. in The Marketing Lab by Karen D'Silva | Karen DSilva Creative Services View Comments
There is a movement growing in our society. We started to see it with “green,” then “authenticity,” and even in “conscious capitalism.” This movement is the emergence of a social mindfulness – the drive to be better people and make a better world to share. This movement affects our desire for happiness, defines us as parents, causes us to take a stand for the kind of people we want to be -- and the food we eat often takes center stage in this social revolution.
January 7, 2014 @ 11:00 a.m. in The Marketing Lab by Ethan David Kent | edk/ecd View Comments
Recently the folks at the Lab asked me if I could shed light on the subject of what kind of self-promotion gets the attention of a Creative Director. Having been a Creative Director for some of the world’s most influential brands at some of the world’s most influential agencies, I felt capable of taking a crack at an answer. But then I felt you, the artist, deserved something even more thoughtful. So, I went to the source and sat down to lunch with an emailer, a direct mailer, and my landline phone at NYC’s Standard Hotel in the Meatpacking District. The names of their senders (and the number of my landline) will be kept anonymous. This is how our conversation went.
December 31, 2013 @ 11 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career. Here are 6 easy steps I would advise commercial artists take to get healthy professionally in the New Year. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.
© 2014 Agency Access