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December 3, 2013 @ 11:00 a.m. in The Business Lab by Lynn Kyle | Agency Access View Comments
Congrats! You have been asked to bid on a shoot that is right up your alley! You get to work, trying to account for all the details of the shoot to provide an accurate, competitive estimate. Many photographers may stop there, but the truth is that the estimate is only one part of the client's decision process. Remember -- you have been selected because your style of photography is appropriate for the job. So how do you reinforce this to give you the edge over other photographers bidding on the same gig? This is where developing a treatment comes into play.
November 26, 2013 @ 11:30 a.m. in The Creative Lab by Nannette Patridge | Nice Little Picture View Comments
Casting the right talent for your photo shoot is a crucial component of every job. Following some basic (but vital) steps will help ensure that you find the perfect person—because the wrong one can ruin your shoot. Here’s what you should do:
November 19, 2013 @ 10:30 a.m. in The Marketing Lab by Lee Schneider | Red Cup Agency View Comments
When marketing your services online, you can depend on one thing. Change. Just ask Jeeves, or try a search on Alta Vista or Lycos. Anybody remember those? Look at once-hot companies that are now not so hot, like Myspace, spiraling down to a zero user base. Facebook is today's juggernaut, because "everybody's on Facebook," but someday you can depend on somebody saying, "what was that thing called Facebook?"
November 13, 2013 @ 11:30 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Part 2 of Podcast Mania is bursting at the seams with awesome advice for both emerging AND seasoned freelance artists. Five of the top names in the creative consultant game sat down with Marc Harmon of Creative Grit Media to tackle every aspect of life as a freelance artist. Last week we heard from Jennifer Kilberg and Andrea Maurio. This week Amanda Sosa Stone, Lynn Kyle, and Karen D’Silva step to the plate to offer advice on everything from representation to personal branding to estimating and negotiating to promo targeting and beyond.
November 5, 2013 @ 11:30 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Today’s Lab post throws some light on a couple of juicy podcasts chock full of great info for commercial freelancers. Our expert creative consultants had the opportunity to sit down with Marc Harmon of Creative Grit Media and talk about what they know best – how to get more work as a freelancer. Today we feature interviews by Andrea Maurio and Jennifer Kilberg. Have a listen, or download the podcasts from the Creative Grit website to listen in your car or at the gym.
October 22, 2013 @ 10:15 a.m. in The Marketing Lab by Nick Moy | Agency Access View Comments
For the third year in a row, Agency Access has partnered up with PhotoShelter to produce the annual What Buyers Want From Photographers ebook. The guide has been completely updated with new surveys, case studies, interviews and statistics from real life art buyers.
Most major companies spend thousands of dollars to create logos which visually capture the essence of their services, corporate mission, or product offerings. Thousands more are spent applying that logo to every advertisement, promotion, letterhead, and product they produce. When repeated consistently, a logo builds meaning and equity. It reminds people what the company stands for every time they see it.
October 9, 2013 @ 1 p.m. in The Marketing Lab by Genive Purchase | Agency Access View Comments
Are you a photographer who shoots within multiple specialties? The conundrum you are likely facing is how to narrow down the companies to promote yourself to. While I can’t tell you which companies are the best to choose for your photography, I can tell you how to generate your own list using the resources offered by Agency Access.
October 1, 2013 @ 10 a.m. in The Marketing Lab by Danielle Gruberger | DGR, Creative Talent Agency View Comments
As a creative talent rep who is approached with hundreds of agency submissions per day, one question I am regularly asked by photographers is “how do I make my work stand out from the rest?” Great question! The answer is simple: it’s all about your branding. Having a unique, consistent and recognizable brand could determine whether an art director considers you for their next big campaign, or if an agent picks you up as a new photographer on their roster.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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