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A Day in the Life of a Creative Talent Agent

Each day in the life of a creative talent agent differs from the next. I may spend one day traveling through Los Angeles from one meeting to another while the day before was spent glued to my desk at my computer, responding to emails, answering calls, creating bids, invoicing clients, etc. I have an ongoing daily to-do list and add new tasks based on priority as they come up. Working as a talent agent is not a typical 9-5 job.




King of the CASL

New legislation enacted by the Canadian government this year has been causing a shakeup in the freelance artist community. The Canadian Anti Spam Legislation (dubbed “CASL”) takes effect July 1st of this year. Among other provisions, the new law now requires that the sender of an electronic message (email, SMS, or other digital delivery method) gain the consent of the recipient prior to sending the message. Although designed to deter the mindless spammers selling tooth whitening solutions and those “magic” pills, the new law has unintended consequences for artists looking to promote their work.




The Wonderful World of Zines

For the last couples of years, using zines as alternative forms of promotion has been a hot topic of discussion by professionals and professors in art schools.. Should artists commit a certain number of hours outside of paid work to create booklets as opposed to tried and true methods of creating a new single image for a postcard or email?  To me, zines are a fun alternative to your typical single image promotion. It shows that you can produce a series of images which work together that a potential client probably wouldn't expect from you off the bat (if you usually just produce single images).




Free E-book: "Define Your Market. Build Your List."

Recently Agency Access premiered its first Hangout session live on Google+.  The inaugural webinar featured commentary from creative consultants Kristina Hicks (formerly of Saatchi LA) and Jennifer “JP” Perlmutter (former photo rep).  During the talk, Kristina and JP gave some great advice for freelance artists who are just beginning to take their marketing to the next level. 




Three Tips For Using Instagram as an Extension of Your Portfolio

Of all the social media sites, Instagram may well be the one that you should exploit in a big way if you’re a photographer. The social networking service that’s famous for its photo- and video-sharing features is the perfect place to house an extension of your professional portfolio. You never know who will end up seeing and then following your Instagram stream. It could be a future employer, a big-time magazine or a new collaborator. Here are the hottest tips to make Instagram a highly interesting extension of your portfolio.




From The Archives: 21 Questions To Accurately Estimate a Photo Job

Question: We have a client that demands copyright. I understand this is bad business practice to comply with their demands, but what is a fair charge to ask for so we can begin negotiations and still land the job?

Estimating is one of the most important steps in winning new jobs. When estimating a job there are quite a few things you need to remember.

The more details and variables your estimate includes, the easier it will be for your client to understand. Showing that you have anticipated all the details for production also helps build trust with your client.

If I Were You and I Wanted To Meet Me

5 pretty darn good suggestions to get your face in front of a Creative Director

Great book. Check. Recent work. Check. Actively sending out newsletters, updating your website, engaging in social media, and blogging about interesting and relevant side projects. Check it all. Impressive. Sometimes though, that’s not enough. I’m not saying that it’s never enough. But, if you think you have your sh*t together and still feel like you’re not getting any traction (or enough of the revenue-generating, holy-womp-let-me-tell-you-about-my-last-gig kind of traction) then I think it’s safe to say something is missing. Let’s evaluate.




Own Your Past, Live in the Present, Plan for the Future

Q: As freelancers, the product we pitch doesn’t exist yet, but is based on work that was previously created. How do we sell based on the past?

One of the biggest obstacles facing fledgling artists who are just starting out in the industry is that their portfolios lack fullness and depth. Photos taken for your junior year Intro to Lighting course in college simply won’t cut it in the “real world.” It often takes years of experimentation, trial and error, and small-scale projects to fine tune your style and your brand. Once you have this critical asset established, however, you’ll be able to point to your body of work as proof that you know what you’re doing – and that you’re the right person for the job.




The Social Landscape in 2014

Social Media provides business professionals more than just a way of interacting with friends and their personal network -- websites like Facebook, Twitter, Pinterest and Instagram allow people to showcase their work and their personalities too.

As the internet changes and evolves (rather rapidly, I might add), more and more social media websites are emerging into the cyber world, most of them having different features and functions. It seems that almost everyone these days is using social media in some form, and freelancers should pay attention to the social habits of creatives and buyers in the magazine, news, and advertising industries. You might say to yourself that you are far too busy focusing on your art to promote yourself socially, but carving out a little bit of time for social media can pay dividends.

So what social media sites are buzzing in 2014, and how can you use them as leverage for self-promotion? Keep on reading…

Trimming The Fat: Tips For Staying on Budget

For producers, one of our biggest responsibilities is to manage the budget on shoots. This takes resourcing, planning, flexibility, creativity — and the ability to anticipate and adjust in moments notice.

Where to Start

In general, I start with a budget as if we had the ideal amount of money to accommodate the shoot. This doesn’t mean you should beef up the numbers — but that you should figure out what you need so that all bases are covered. Leave a little wiggle room in case of any problems. From there, you can start going through the costs line by line to see

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