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September 17, 2013 @ 10:45 a.m. in The Marketing Lab by Daniel Fishel | Daniel's Illustration View Comments
Before the dawn of the internet and social media, creatives had to spend thousands of dollars getting their work printed in huge catalogs the size of miniature phone books that potential hiring art directors and art buyers would look at. Thanks to the internet, you can use social media as a tool to not only reach out to potential hiring art directors, but build a fan base around your work to create passive income. Here are a few key points when thinking about how to use social media to build yourself up as a freelancer.
In-person networking doesn’t have to be a soul-sucking experience. Most of us hate networking because we associate self-promotion with bragging. But, where bragging is all about making yourself feel big and the person you’re talking to feel small, effective networking lies in figuring out how you and the person you’re talking to can help each other. That help can take a lot of forms. Obviously, the form we want most is the perfect assignment where their creative needs mesh perfectly with our skills, expertise and vision. But, getting there usually takes a few important steps.
September 3, 2013 @ 3:00 p.m. in The Creative Lab by Whitney Tempton | Berger Bros View Comments
The world of photography is ever-changing and with new advancements in camera, lens, and editing technologies, the industry grows by leaps and bounds each year. The latest trends in gear and photographic techniques allow us a glimpse into the future of the industry. In today’s article we are excited to discuss what styles, editing tools and game-changing equipment will be the most popular for the coming months.
August 27, 2013 @ 2:40 p.m. in The Business Lab by Tom Tumbusch | WordStreamCopy View Comments
Many people have heard about writer’s block, a dreaded condition that causes an author’s creative juices to dry up—sometimes even for years. It’s not unique to writers. In fact, “creative block” is just as likely to strike photographers and many other creative professionals.
August 20, 2013 @ 5:00 p.m. in The Business Lab by Kristina Hicks | Agency Access View Comments
Buzz, buzz…It’s 7 AM Kristina. Time to get up and start the day. Dare I check my email before I do anything else? My fingers answer the question for me as my email is open almost as soon as my eyelids are. Numbers are in, the shoot in Florida is going well and the first round of illustrations are due in by 10 AM. Perfect. Everything is going as planned. Ok, time for coffee. I roll out of bed and get ready for the day, happily knowing that all is going smoothly so far this morning.
August 13, 2013 @ 10:15 a.m. in The Creative Lab by Nick Moy | Agency Access View Comments
August 6, 2013 @ 10:15 a.m. in The Marketing Lab by Daniel Fishel | Daniel's Illustration View Comments
On top of the usual interoffice related emails they receive, an art director can get an average of three to twenty unsolicited emails a day from various creative people. I personally love sending emails because it's a quick way to put your work in front of an art director who will bookmark your website for later or who is looking for a specific illustrator and just stumbled upon your email. The problem with email is that sometimes they may see an inbox full of unrecognized names, and without seeing an image right away they may feel an impulse to delete them all without even opening them. At least that’s how I feel about emails I get from Etsy, Fab, Glit and other websites I have subscribed to.
July 30, 2013 @ 10 a.m. in The Marketing Lab by Corina Marie Howell | Corina Marie Photography View Comments
July 23, 2013 @ 10 a.m. in The Creative Lab by Jennifer Kilberg | Fluid Vision Inc. View Comments
July 9, 2013 @ 10 a.m. in The Business Lab by Heather Elder | View Comments
When The Lab first approached me to write a blog post titled “A Day in the Life of a Photography Agent” I thought it was a great idea. Well, it was great…until I actually sat down and chronicled my daily routine. My day to day is boring; it’s mostly filled with emails, estimates and therapy sessions with my photographers.
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