Agency Access is the only one stop promotional service that takes care of direct marketing for photographers, illustrators, artist reps and stock agencies. Get a free trial →
Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
April 29, 2014 @ 11:00 a.m. in The Marketing Lab by Ethan David Kent | edk/ecd View Comments
Great book. Check. Recent work. Check. Actively sending out newsletters, updating your website, engaging in social media, and blogging about interesting and relevant side projects. Check it all. Impressive. Sometimes though, that’s not enough. I’m not saying that it’s never enough. But, if you think you have your sh*t together and still feel like you’re not getting any traction (or enough of the revenue-generating, holy-womp-let-me-tell-you-about-my-last-gig kind of traction) then I think it’s safe to say something is missing. Let’s evaluate.
April 22, 2014 @ 1:00 p.m. in The Business Lab by Nick Moy | Agency Access View Comments
One of the biggest obstacles facing fledgling artists who are just starting out in the industry is that their portfolios lack fullness and depth. Photos taken for your junior year Intro to Lighting course in college simply won’t cut it in the “real world.” It often takes years of experimentation, trial and error, and small-scale projects to fine tune your style and your brand. Once you have this critical asset established, however, you’ll be able to point to your body of work as proof that you know what you’re doing – and that you’re the right person for the job.
April 15, 2014 @ 12:00 p.m. in The Marketing Lab by Holly Silva | Agency Access View Comments
Social Media provides business professionals more than just a way of interacting with friends and their personal network -- websites like Facebook, Twitter, Pinterest and Instagram allow people to showcase their work and their personalities too.
As the internet changes and evolves (rather rapidly, I might add), more and more social media websites are emerging into the cyber world, most of them having different features and functions. It seems that almost everyone these days is using social media in some form, and freelancers should pay attention to the social habits of creatives and buyers in the magazine, news, and advertising industries. You might say to yourself that you are far too busy focusing on your art to promote yourself socially, but carving out a little bit of time for social media can pay dividends.
So what social media sites are buzzing in 2014, and how can you use them as leverage for self-promotion? Keep on reading…
April 08, 2014 @ 1:30 p.m. in The Business Lab by Nannette Patridge | Nice Little Picture View Comments
Where to Start
In general, I start with a budget as if we had the ideal amount of money to accommodate the shoot. This doesn’t mean you should beef up the numbers — but that you should figure out what you need so that all bases are covered. Leave a little wiggle room in case of any problems. From there, you can start going through the costs line by line to see
March 25, 2014 @ 11:30 a.m. in The Creative Lab by Marc Schenker | Marc Schenker Writing View Comments
Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity will lead to getting bigger and better projects, more money and less stress. So what’s not to like about being more productive?
Let’s look at what you can do to become the most productive photographer you can be.
March 18, 2014 @ 11:00 a.m. in The Creative Lab by Daniel Fishel | Daniel's Illustration View Comments
The year is flying by so quickly, but we can still see January 1st in the rearview mirror. It's that time of the year where people begin to lose sight of their goals and resolutions that they set for themselves and their businesses. Bad habits are easy to fall back into if we overshoot our goals or lose motivation in the first place. Like much of life, we can revise what we set out to do a bit so we can reach our goals through a steady run and not a short sprint. Below are 6 tips on how to set yourself up to keep your goals in mind and reach them.
Most photographers understand the need to be able to tell stories through their images. This article is about telling stories with words to make a sales point. You may already tell stories well when making pictures, now I encourage you to use stories in a different way. A story makes your sales points easier to remember. Your prospect may want to pass your story on to others who may also find it interesting.
In this world of instant communication, prospects are bombarded by photographers trying to get their attention. After a while, one telephone call or mailer seems to blend into the next. Compounding the confusion, a lot of photographers and reps fail to connect with their prospects because they're spending more time reciting data or telling the prospect how great they are rather than trying to establish a useful dialog. Worse yet, their use of vague buzzwords and industry double talk, increases the risk that misunderstandings will occur.
March 4, 2014 @ 12:00 p.m. in The Marketing Lab by Holly Silva | Agency Access View Comments
I’ve been an avid blogger since the very young age of just 13. I’ve used all the sites – LiveJournal, Xanga, Blogger, WordPress, and, of course, Tumblr. As a journalism major at Hofstra University, I had to learn all aspects of communications – print, broadcast, and, most importantly, digital (this includes social media and blogging). We were told that blogging was essential to establishing ourselves and our brands as freelance journalists and writers, and the same goes for freelance photographers and artists.
So, yes, I’d definitely say maintaining a blog is important. It’s helpful in not only establishing your brand and promoting your photography, but it also allows creatives (and fans!) to get to know you as a person and as an artist. While they can see your beautiful portfolios on your website, your blog will give them a glimpse of what you’re like to work with, and what you’ve been up to.
There’s a lot of ‘unspoken rules’ in the world of blogging, and I’d love to share them with you.
February 25, 2014 @ 11:00 a.m. in The Business Lab by Tom Tumbusch | WordStreamCopy View Comments
If you’re like many creative people, marketing is the last thing you want to spend time on. Paid gigs, shooting or designing personal work, editing images, doing taxes, and other business tasks usually seem a lot more urgent.
The trouble is if you don’t do marketing — especially when you’re busy — you’ll eventually have far too much time for marketing. That’s because you won’t have any work.
Luckily, you don’t have to do it all yourself. There are many great reasons to outsource marketing tasks to someone who lives and breathes in that world. Here are five of the biggest:
February 18, 2014 @ 11:00 a.m. in The Creative Lab by Danielle Gruberger | DGR, Creative Talent Agency View Comments
Step 1: The Estimate - Once you know exactly what the client needs, the first step is to create an estimate for them, quoting costs for everything and everyone involved in the shoot. You must be very careful and meticulous when putting the quote together because once the client agrees to the final budget you present, anything you miss will either come out of your pocket or surprise the client as an additional expense. Use this estimate to make a production checklist to work off of. It should include photography creative and usage fees, the cost for models, hair, makeup, wardrobe, travel (if applicable), assistants, catering, props, equipment rental, location fees, and post-production fees. Of course, every photo shoot will vary and will have different items to include.
© 2014 Agency Access