Question: How do I transition into marketing my animation/motion services? Will I need to reach out to a new target audience, or are there ways I can let my current clients know I animate too?

I’ve worked on motion graphics projects with some of the illustrators I’ve represented over the past decade, but it wasn’t until last year that I began representing motion graphics artists. I’m still finding my way in this emerging market, but my experiences have already taught me some things: these simple but important steps can boost your confidence, and help smooth your transition into the animation/motion world.