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November 13, 2013 @ 11:30 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Part 2 of Podcast Mania is bursting at the seams with awesome advice for both emerging AND seasoned freelance artists. Five of the top names in the creative consultant game sat down with Marc Harmon of Creative Grit Media to tackle every aspect of life as a freelance artist. Last week we heard from Jennifer Kilberg and Andrea Maurio. This week Amanda Sosa Stone, Lynn Kyle, and Karen D’Silva step to the plate to offer advice on everything from representation to personal branding to estimating and negotiating to promo targeting and beyond.
October 1, 2013 @ 10 a.m. in The Marketing Lab by Danielle Gruberger | DGR, Creative Talent Agency View Comments
As a creative talent rep who is approached with hundreds of agency submissions per day, one question I am regularly asked by photographers is “how do I make my work stand out from the rest?” Great question! The answer is simple: it’s all about your branding. Having a unique, consistent and recognizable brand could determine whether an art director considers you for their next big campaign, or if an agent picks you up as a new photographer on their roster.
June 25, 2013 @ 10:15 a.m. in The Marketing Lab by Lee Schneider | Red Cup Agency View Comments
For the uninitiated, sticker bombing is the practice of posting stickers in public places, usually with an artistic intent (and usually not because the sticker bomber is a vandal). Street art like this takes many forms and has even achieved some high-flying aesthetic objectives when practiced by noted street artists like Banksy and JR Artist.
Lars Topelmann, a photographer based in Portland who shoots worldwide, is known for capturing the quirky, the humorous, and the spontaneous moments that come before his lens. In perhaps the quirkiest turn of his career, however, a sticker bearing his profile has become a street art movement of its own, perpetuated by frequent Instagram posts.
March 12, 2013 @ 10 a.m. in The Marketing Lab by Christine Andrews | Agency Access View Comments
Lifestyle and travel photographer (and Agency Access member) Matt Dutile recently tweeted a photo of his newest direct mail promo:
January 17, 2012 @ 1 p.m. in The Business Lab by Ilise Benun | Marketing Mentor View Comments
As always, it depends.
What I’ve noticed, in the 25 years I’ve spent growing my business and helping creative professionals grow theirs, is that evolution is the hallmark of a successful business. And evolution, we have learned, is a series of small changes that takes the best and brings it into the future.
November 27, 2012 @ 11 a.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments
Trying to get considered for work that might fall into a different category then your “expected” style is often quite hard to do. This is especially challenging when a client knows you for “X” and you’re looking to branch into “Y.”
October 23, 2012 @ 9 a.m. in The Marketing Lab by Karen D'Silva | Karen DSilva Creative Services View Comments
Segment marketing, sometimes called “target marketing” or even “niche marketing,” is the most powerful, affordable and effective marketing tool we have to grow our business. Why do we need to segment our marketplace? Because clients respond differently to our work. Segment marketing gives us the opportunity to target groups of clients by their needs, regions or attitudes.
A one-size-fits-all marketing approach just doesn’t cut it in these economic times. Unless you see your work servicing one very specific type of client, mass marketing should not be your marketing strategy.
October 16, 2012 @ 9:30 a.m. in The Business Lab by Judy Herrmann | Herrmann + StarkeView Comments
To become a “valued business partner” you have to show that you’ll be a valuable business partner. Every sales and marketing touch, from mailers and portfolios to in-person meetings and phone calls, should be designed to showcase the value you bring to the table – value that goes above and beyond the imagery you produce.
October 9, 2012 @ 9:30 a.m. in The Business Lab by Paul H. Henning | Stock Answers View Comments
There is a simple but time-proven axiom in the picture business that applies to this question: Generalists strive while specialists thrive.
The competition in today’s tumultuous stock industry is too enormous for anything but an extremely narrow focus. So the first order of business, before you even consider how you’ll bring your images into the marketplace, is to figure out whether you have devoted yourself to one or more specific stock subject sectors – and created the best (as in, “most salable”) possible images within those sectors.
If you haven’t really drilled down within one or more subject areas, all the marketing in the world isn’t going to help you. Having more than one area of specialty is certainly an option, but remember: The more subject areas you embrace, the more likely you will dilute your efforts in any one of them, and tackling too many will almost certainly lead to failure.
October 3, 2012 @ 1 p.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments
Honestly, the feedback that I have received from people in the industry regarding the effectiveness of blogs rings very true: blogs are not regularly read.
That’s the bottom line. People have limited time and are normally in a rush, so don’t plan on blogs being your “main” marketing tool.
Now, are there things you can do to make your blog more effective? I think so, but be very aware that a blog needs to be only one part of your marketing program. It is just one arm of an effective overall strategy, which should also include e-mail and direct mail communications, in-person meetings, networking events, calls and social media.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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