[Click to edit the title]



static the lab general trial

Agency Access is the only one stop promotional service that takes care of direct marketing for photographers, illustrators, artist reps and stock agencies. Get a free trial →


[Click to edit the title]


lab bnnr FF apply featured

Ask an Expert

Got a question about marketing, creativity, or your business?

Send it to us and we’ll have the right expert/s answer it for you on The Lab.

Tags

Tags

The Lab | Agency Access

Current Articles | RSS Feed RSS Feed

6 Unspoken Rules of Successful Blogging

I’ve been an avid blogger since the very young age of just 13. I’ve used all the sites – LiveJournal, Xanga, Blogger, WordPress, and, of course, Tumblr. As a journalism major at Hofstra University, I had to learn all aspects of communications – print, broadcast, and, most importantly, digital (this includes social media and blogging). We were told that blogging was essential to establishing ourselves and our brands as freelance journalists and writers, and the same goes for freelance photographers and artists.

So, yes, I’d definitely say maintaining a blog is important. It’s helpful in not only establishing your brand and promoting your photography, but it also allows creatives (and fans!) to get to know you as a person and as an artist. While they can see your beautiful portfolios on your website, your blog will give them a glimpse of what you’re like to work with, and what you’ve been up to.

There’s a lot of ‘unspoken rules’ in the world of blogging, and I’d love to share them with you.

Podcast Mania - Interviews with the Agency Access Consultants: Part 2

Part 2 of Podcast Mania is bursting at the seams with awesome advice for both emerging AND seasoned freelance artists.  Five of the top names in the creative consultant game sat down with Marc Harmon of Creative Grit Media to tackle every aspect of life as a freelance artist.  Last week we heard from Jennifer Kilberg and Andrea Maurio.  This week Amanda Sosa Stone, Lynn Kyle, and Karen D’Silva step to the plate to offer advice on everything from representation to personal branding to estimating and negotiating to promo targeting and beyond.




It's All About the Brand

As a creative talent rep who is approached with hundreds of agency submissions per day, one question I am regularly asked by photographers is “how do I make my work stand out from the rest?” Great question! The answer is simple: it’s all about your branding. Having a unique, consistent and recognizable brand could determine whether an art director considers you for their next big campaign, or if an agent picks you up as a new photographer on their roster.




Why your brand should know about #Larssticker.

Q: Emails, phone calls and direct mails still work great in the freelance industry, but what are some different and unique ways to get your name out there?


For the uninitiated, sticker bombing is the practice of posting stickers in public places, usually with an artistic intent (and usually not because the sticker bomber is a vandal). Street art like this takes many forms and has even achieved some high-flying aesthetic objectives when practiced by noted street artists like Banksy and JR Artist.

Lars Topelmann, a photographer based in Portland who shoots worldwide, is known for capturing the quirky, the humorous, and the spontaneous moments that come before his lens. In perhaps the quirkiest turn of his career, however, a sticker bearing his profile has become a street art movement of its own, perpetuated by frequent Instagram posts.





Stand Out From The Crowd With An Awesome Promotional Piece

An Interview With Photographer Matt Dutile

 Lifestyle and travel photographer (and Agency Access member) Matt Dutile recently tweeted a photo of his newest direct mail promo:




Introducing Your New Branding to Clients

Question: Can I make changes to my brand gradually, or, if I decide to make a change, should I make it suddenly and across the board?

As always, it depends.

What I’ve noticed, in the 25 years I’ve spent growing my business and helping creative professionals grow theirs, is that evolution is the hallmark of a successful business. And evolution, we have learned, is a series of small changes that takes the best and brings it into the future.

Don’t Let Clients Pigeonhole You into Repetitive Work

Question: What can I do to get a client to call me for jobs that are not quite the same as the one I just completed?

Trying to get considered for work that might fall into a different category then your “expected” style is often quite hard to do. This is especially challenging when a client knows you for “X” and you’re looking to branch into “Y.”




How to Snag a New Segment of Clients

Question: What are some of the best strategies to go after a new, emerging creative segment?

Segment marketing, sometimes called “target marketing” or even “niche marketing,” is the most powerful, affordable and effective marketing tool we have to grow our business. Why do we need to segment our marketplace? Because clients respond differently to our work. Segment marketing gives us the opportunity to target groups of clients by their needs, regions or attitudes.

A one-size-fits-all marketing approach just doesn’t cut it in these economic times. Unless you see your work servicing one very specific type of client, mass marketing should not be your marketing strategy.

Understanding What Clients Look For

To become a “valued business partner” you have to show that you’ll be a valuable business partner. Every sales and marketing touch, from mailers and portfolios to in-person meetings and phone calls, should be designed to showcase the value you bring to the table – value that goes above and beyond the imagery you produce.




The No. 1 Strategy for Breaking Into Stock Imagery

Question: How can I attract and market to clients looking for stock?

There is a simple but time-proven axiom in the picture business that applies to this question: Generalists strive while specialists thrive.

The competition in today’s tumultuous stock industry is too enormous for anything but an extremely narrow focus. So the first order of business, before you even consider how you’ll bring your images into the marketplace, is to figure out whether you have devoted yourself to one or more specific stock subject sectors – and created the best (as in, “most salable”) possible images within those sectors.

If you haven’t really drilled down within one or more subject areas, all the marketing in the world isn’t going to help you. Having more than one area of specialty is certainly an option, but remember: The more subject areas you embrace, the more likely you will dilute your efforts in any one of them, and tackling too many will almost certainly lead to failure.

All Posts