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Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
July 9, 2013 @ 10 a.m. in The Business Lab by Heather Elder | View Comments
When The Lab first approached me to write a blog post titled “A Day in the Life of a Photography Agent” I thought it was a great idea. Well, it was great…until I actually sat down and chronicled my daily routine. My day to day is boring; it’s mostly filled with emails, estimates and therapy sessions with my photographers.
February 5, 2012 @ 2 p.m. in The Business Lab by Bonnie Brown | Bonnie Brown View Comments
Think about it this way: hopefully you have at least one loyal, long-term client who loves and adores you ... maybe several! So what do you offer these clients to keep them coming back to you?
December 27, 2012 @ 9:30 a.m. in The Marketing Lab by Michael Thibeault | Art Rep NYC View Comments
Unless a client has said expressly that he or she doesn’t think your work is a good fit, I don’t see any harm in sharing a new piece in hopes of working with them in the future. I’ve booked jobs from a sample or promo card years after it was sent, so you never know when something will resonate with a client – and sometimes you have to be diligent and very patient.
Some clients may like a piece and file it for the right project where that style is a better fit. The trick is knowing when to keep on pursuing…and when to give it up.
December 12, 2012 @ 9:30 a.m. in The Business Lab by Karen D'Silva | Karen DSilva Creative Services View Comments
With marketing, goal No. 1 is to get noticed. In a sea of emails, phone calls and direct mail pieces, your hope should be that clients pause when they see your promo and say, “Hmmm, that’s really interesting.” That “hmmm” moment gets you on their radar and past the noise of the other promos bombarding them every day.
Let’s review a few photographer and illustrator marketing basics everyone should know about self-promotion:
November 27, 2012 @ 11 a.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments
Trying to get considered for work that might fall into a different category then your “expected” style is often quite hard to do. This is especially challenging when a client knows you for “X” and you’re looking to branch into “Y.”
November 13, 2012 @ 9:30 a.m. in The Business Lab by Michael Thibeault | Art Rep NYC View Comments
When considering this question, I can’t help but think of some rather negative phrases: "Don’t mix business with pleasure." "Keep up appearances." "Never work with friends."
To some degree, it’s not totally bad advice, but it might not always apply to the reality of doing business in today’s world. One should be able to find a healthy balance between friendship and work, and create some guidelines to make it work:
October 25, 2012 @ 2 p.m. in The Business Lab by John Berthot | FOCUS View Comments
The first rule of thumb is to ask your client when he or she is planning to make a final decision regarding your estimate. Be aware, though: Those dates don’t always hold fast, and many times decisions get delayed because of last-minute copy changes, decision-makers being out of town and unable to sign off on the final numbers, and other factors.
I believe a phone call and an email is the best way to ensure you get a reply. A simple statement – “just checking in with you to see if you were any closer to making a decision on the Acme Adhesive shoot. I’m sure you’re very busy, but any information you can provide would be most appreciated” – can have a profound and direct effect.
October 16, 2012 @ 9:30 a.m. in The Business Lab by Judy Herrmann | Herrmann + StarkeView Comments
To become a “valued business partner” you have to show that you’ll be a valuable business partner. Every sales and marketing touch, from mailers and portfolios to in-person meetings and phone calls, should be designed to showcase the value you bring to the table – value that goes above and beyond the imagery you produce.
September 13, 2012 @ 9:30 a.m. in The Creative Lab by Ilise Benun | Marketing Mentor View Comments
Perhaps the problem is a lack of creativity … in thinking about creativity.
September 5, 2012 @ 10 a.m. in The Business Lab by Marc Scheff | Marc Scheff View Comments
The best way to ensure a good follow-up is to do a killer job on the current assignment. There is no substitute for pure awesomeness and art directors love working with people they don’t have to spend a lot of time managing. In my world of illustration, the artists’ names I hear art directors mention over and over are the ones who always deliver and exceed expectations. The way they usually follow up is by picking up the phone when the art director calls!
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