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July 23, 2013 @ 10 a.m. in The Creative Lab by Jennifer Kilberg | Fluid Vision Inc. View Comments
When I sat down to write about this topic, I thought of Mike Ruiz. Mike is smart about using social media to advertise not only his business, but the great person he is. When I first met Mike he was not getting the clients he wanted but had these amazing opportunities he wasn’t showing. At the time, the most recognizable was being a photographer in America’s Next Top Model. He was on the American version several times but a judge on the Canadian version where he charmed everyone when he spoke to a contestant in French! His presence on screen was so professional that people wanted to find out “Who is Mike Ruiz?” which increased his presence in the social media world.
Welcome to The Lab’s third round of questions, interview style, with Clare O’Dea. With over 15 years of experience in the photography industry, Clare chats with us on what it takes to form those crucial, yet special bonds with the photographers she represents, and the clients they work for.
Most of the artists I speak to want nothing to do with their marketing, but want to do everything possible with their marketing. Some are quite proficient and understand how to put together a marketing and promotional plan that maintains good client-relations and increases business. Others, however, struggle with putting together a comprehensive plan and executing it in a timely manner. With all of the multitasking an artist's job entails, you have to ask yourself "what activities will benefit my business the most?"
Thankfully, there are great resources out there: consultants, artist representatives, marketing managers, assistants and fellow artists that you can incorporate into your business planning process. Although these people can assist with the workload, add to the creative process and help provide direction, they are not the end-all solution to an artist’s marketing mix.
The Lab’s had such a great response to our Creative Collision video series that it’s decided to mix things up a bit! Here’s The Lab’s first round of your questions, interview style, with art producers, photo editors, reps and more.
With over 11 years of experience as an art producer at McKinney, we're asking Kellie to weigh in on estimating and negotiating – everything from sure-fire things you should avoid to promising line items that may “plus” a bid.
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