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AXS Hangouts: No Fear SEO

The words Search Engine Optimization can strike fear into the hearts of even the steeliest small business owners.  Search engine algorithms are complex and constantly evolving, so it can seem an insurmountable task to make it to the first page of results on Google.  The top result, then, probably seems like a mythical spot reserved only for those companies with 10-digit bank account balances.  Well, our latest AXS Hangout argues that even YOU can (and should!) optimize your site to show up on the first page of results when a Buyer is looking for an artist.

5 Ways to Avoid the Summer Lull

I love, love, love the summer. Day trips to the beach, dining al fresco, quaffing rosé. What’s not to love?

Work is typically a little quieter for me at this time of year, so it’s tempting to play hooky (would anyone really know if I snuck off to a matinee?) and spend less time working on my business. Sound familiar?

The good news is, with a little planning, entrepreneurs and freelancers can enjoy the flexibility that our business affords us AND return to a full pipeline post-Labor Day.

King of the CASL

New legislation enacted by the Canadian government this year has been causing a shakeup in the freelance artist community. The Canadian Anti Spam Legislation (dubbed “CASL”) takes effect July 1st of this year. Among other provisions, the new law now requires that the sender of an electronic message (email, SMS, or other digital delivery method) gain the consent of the recipient prior to sending the message. Although designed to deter the mindless spammers selling tooth whitening solutions and those “magic” pills, the new law has unintended consequences for artists looking to promote their work.

The Wonderful World of Zines

For the last couples of years, using zines as alternative forms of promotion has been a hot topic of discussion by professionals and professors in art schools.. Should artists commit a certain number of hours outside of paid work to create booklets as opposed to tried and true methods of creating a new single image for a postcard or email?  To me, zines are a fun alternative to your typical single image promotion. It shows that you can produce a series of images which work together that a potential client probably wouldn't expect from you off the bat (if you usually just produce single images).

Free E-book: "Define Your Market. Build Your List."

Recently Agency Access premiered its first Hangout session live on Google+.  The inaugural webinar featured commentary from creative consultants Kristina Hicks (formerly of Saatchi LA) and Jennifer “JP” Perlmutter (former photo rep).  During the talk, Kristina and JP gave some great advice for freelance artists who are just beginning to take their marketing to the next level. 

The Social Landscape in 2014

Social Media provides business professionals more than just a way of interacting with friends and their personal network -- websites like Facebook, Twitter, Pinterest and Instagram allow people to showcase their work and their personalities too.

As the internet changes and evolves (rather rapidly, I might add), more and more social media websites are emerging into the cyber world, most of them having different features and functions. It seems that almost everyone these days is using social media in some form, and freelancers should pay attention to the social habits of creatives and buyers in the magazine, news, and advertising industries. You might say to yourself that you are far too busy focusing on your art to promote yourself socially, but carving out a little bit of time for social media can pay dividends.

So what social media sites are buzzing in 2014, and how can you use them as leverage for self-promotion? Keep on reading…

5 Reasons To Outsource Your Marketing

If you’re like many creative people, marketing is the last thing you want to spend time on. Paid gigs, shooting or designing personal work, editing images, doing taxes, and other business tasks usually seem a lot more urgent.

The trouble is if you don’t do marketing — especially when you’re busy — you’ll eventually have far too much time for marketing. That’s because you won’t have any work.

Luckily, you don’t have to do it all yourself. There are many great reasons to outsource marketing tasks to someone who lives and breathes in that world. Here are five of the biggest:

It's Time to Shine!

I'm excited and flattered to be participating in the 2014 Dream Bigger Conference, an online audio conference bringing together a dozen of the world's most creative and inspirational entrepreneurs.

The conference will take place February 3-5, and was organized by Angela Pointon of Steel Toe Images.  Angela and I were both mentored by the amazing Elyse Weissberg. Although our paths never crossed then, Angela recently reached out to me and once you have Elyse in your blood we are connected.  I'm really looking forward to being able to reach creative people of all levels, from photographers to designers and art directors through this seminar.

From The Archives: Detox Your Career

Top industry consultant Amanda Sosa Stone offers tips on how to clear your head and renew your creative energy as we enter 2014:

You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career.  Here are 6 easy steps I would advise commercial artists take to get healthy professionally in the New Year. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.

What Buyers Want From Photographers

For the third year in a row, Agency Access has partnered up with PhotoShelter to produce the annual What Buyers Want From Photographers ebook.  The guide has been completely updated with new surveys, case studies, interviews and statistics from real life art buyers.

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