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My first question in response would be “who is your target market?” The second question would be “is the target market for new clients looking for a different type of photography than what you’re currently shooting?” These are important questions, because the images – and marketing plan – must be relevant to the work you’re trying to promote.
March 26, 2013 @ 10 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career. Here are 6 easy steps I would advise commercial artists take to get healthy professionally in 2013. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.
March 12, 2013 @ 10 a.m. in The Marketing Lab by Christine Andrews | Agency Access View Comments
Lifestyle and travel photographer (and Agency Access member) Matt Dutile recently tweeted a photo of his newest direct mail promo:
March 1, 2013 @ 11:15 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
"The best advice I can give to a photography student is that commercial photography is mostly not photography. You'll spend the vast majority of your time not taking photographs. There is an awful lot of work involved in promotion, management, digital image workflow, client services, and more. Make sure you're prepared to do a great job not just at taking photos but at all the other aspects of the job. However, don't let this be a license to spend all day on Twitter and photo blogs. Make sure you set limits and work efficiently so you can get back to the part of the job you look forward to the most - making photographs."
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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