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October 22, 2013 @ 10:15 a.m. in The Marketing Lab by Nick Moy | Agency Access View Comments
For the third year in a row, Agency Access has partnered up with PhotoShelter to produce the annual What Buyers Want From Photographers ebook. The guide has been completely updated with new surveys, case studies, interviews and statistics from real life art buyers.
Most major companies spend thousands of dollars to create logos which visually capture the essence of their services, corporate mission, or product offerings. Thousands more are spent applying that logo to every advertisement, promotion, letterhead, and product they produce. When repeated consistently, a logo builds meaning and equity. It reminds people what the company stands for every time they see it.
October 9, 2013 @ 1 p.m. in The Marketing Lab by Genive Purchase | Agency Access View Comments
Are you a photographer who shoots within multiple specialties? The conundrum you are likely facing is how to narrow down the companies to promote yourself to. While I can’t tell you which companies are the best to choose for your photography, I can tell you how to generate your own list using the resources offered by Agency Access.
October 1, 2013 @ 10 a.m. in The Marketing Lab by Danielle Gruberger | DGR, Creative Talent Agency View Comments
As a creative talent rep who is approached with hundreds of agency submissions per day, one question I am regularly asked by photographers is “how do I make my work stand out from the rest?” Great question! The answer is simple: it’s all about your branding. Having a unique, consistent and recognizable brand could determine whether an art director considers you for their next big campaign, or if an agent picks you up as a new photographer on their roster.
July 30, 2013 @ 10 a.m. in The Marketing Lab by Corina Marie Howell | Corina Marie Photography View Comments
June 25, 2013 @ 10:15 a.m. in The Marketing Lab by Lee Schneider | Red Cup Agency View Comments
For the uninitiated, sticker bombing is the practice of posting stickers in public places, usually with an artistic intent (and usually not because the sticker bomber is a vandal). Street art like this takes many forms and has even achieved some high-flying aesthetic objectives when practiced by noted street artists like Banksy and JR Artist.
Lars Topelmann, a photographer based in Portland who shoots worldwide, is known for capturing the quirky, the humorous, and the spontaneous moments that come before his lens. In perhaps the quirkiest turn of his career, however, a sticker bearing his profile has become a street art movement of its own, perpetuated by frequent Instagram posts.
June 18, 2013 @ 10:15 a.m. in The Creative Lab by Daniel Fishel | Daniel's Illustration View Comments
Spring is a romantic time of year. It's also one of the best metaphors for change and transition. The flowers start to bloom, everyone wants to be outside enjoying the sun, but for some it's above all a time when students graduate from various universities and art schools. Then comes the challenge of starting a business in the arts.
June 11, 2013 @ 10:15 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Last week Agency Access and Photoshelter teamed up to bring you this great webinar. In case you missed it, creative consultant Kristina Hicks lifted the veil on improving your marketing efforts directed at ad agencies. With over nine years of experience as an Art Producer under her belt—having most recently worked for Saatchi & Saatchi on campaigns for companies like Toyota and Proctor & Gamble—Kristina has amassed a collection of show-stopping promos, many of which she still retains for her “inspiration board.” Listen as she discusses designing and implementing email and direct mail promotions that will get a buyer’s attention. She also goes over the often esoteric hiring process agencies use and shares tips for artists to improve their odds of getting that phone call.
My first question in response would be “who is your target market?” The second question would be “is the target market for new clients looking for a different type of photography than what you’re currently shooting?” These are important questions, because the images – and marketing plan – must be relevant to the work you’re trying to promote.
March 26, 2013 @ 10 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career. Here are 6 easy steps I would advise commercial artists take to get healthy professionally in 2013. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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