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May 21, 2013 @ 10 a.m. in The Marketing Lab by Neil Binkley | Neil Binkley - Photographer's Marketing and Creativity Consultant View Comments
Using portfolio sites (some call them sourcebooks) like FoundFolios or Dripbook are a fantastic way to expand your brand, or even to try to find a new client market for your work. Sites like these are great places to share your work because they provide a centralized hub for art buyers and other creatives to view talent; it saves them time when they need to quickly compare twenty portrait photographers in San Francisco, for example. Another example: if a buyer is looking for a pre-existing stock photo, they can easily find your work through proper keyword tagging or searching the appropriate specialty. This makes these sites an indispensible resource for finding work.
April 23, 2013 @ 10 a.m. in The Marketing Lab by Neil Binkley | Neil Binkley - Photographer's Marketing and Creativity Consultant View Comments
Choosing the right images for your portfolios could be the most important thing you do with your marketing. That’s a lot of pressure, and for good reason — creatives often view multiple artists’ work every day. If they don’t see good work right away, they’ll move on to the next artist who shows the right spark.
March 6, 2013 @ 11:15 a.m. in The Creative Lab by Nannette Patridge | Nice Little Picture View Comments
When it comes to managing any type of shoot, you need two things: organization and a strategy. As the size of the shoot increases, so do the complexity of its logistics and the details you and your team are responsible for. Hiring the right crew - and enough crew - will be a key part of a successful strategy and well-executed shoot.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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