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The Lab | Agency Access

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Making Large Format Prints in the Digital Age

The Berkshire Hathaway Home Services California Properties office in Calabasas, CA recently had a major redesign, and the financial firm called upon California photographer Daniel Stein for prints to give the space warmth and local character. They wanted large prints, in the 40 x 30 range, and Stein also provided a 72 x 17 panoramic. Stein specializes in fine art photography for collectors and designers, and he also happens to live nearby the Berkshire Hathaway Home Services offices in Calabasas.

A Day in the Life of a Creative Talent Agent

Each day in the life of a creative talent agent differs from the next. I may spend one day traveling through Los Angeles from one meeting to another while the day before was spent glued to my desk at my computer, responding to emails, answering calls, creating bids, invoicing clients, etc. I have an ongoing daily to-do list and add new tasks based on priority as they come up. Working as a talent agent is not a typical 9-5 job.

Trimming The Fat: Tips For Staying on Budget

For producers, one of our biggest responsibilities is to manage the budget on shoots. This takes resourcing, planning, flexibility, creativity — and the ability to anticipate and adjust in moments notice.

Where to Start

In general, I start with a budget as if we had the ideal amount of money to accommodate the shoot. This doesn’t mean you should beef up the numbers — but that you should figure out what you need so that all bases are covered. Leave a little wiggle room in case of any problems. From there, you can start going through the costs line by line to see

Productivity Boosting Tips For Every Photographer

Photographers are busy people – always thinking up new ways to get sharper shots, pitching their services to prospects and already juggling their current base of clients. When you’re this busy, mastering productivity isn’t an option; it’s a must. Mastering productivity will lead to getting bigger and better projects, more money and less stress. So what’s not to like about being more productive?

Let’s look at what you can do to become the most productive photographer you can be.


Welcome Aboard JP!

We’d like to welcome Jennifer Perlmutter aka JP to the Agency Access family.  JP is our newest Creative Consultant, and wanted the opportunity to introduce herself and say a few words about her experiences and her vision.

Incorporating CGI Into Your Workflow

CGI (computer-generated imagery) is an amazing tool which allows ideas to become a reality – there are essentially no limitations to what can be created. Let’s keep it real though – to a photographer who is exhausted with the idea of learning a new skill set, incorporating CGI into an existing workflow can be overwhelming. Don’t be intimidated! Consider investing in a professional and seeking out individuals who specialize in CGI.

A few things will begin to happen. Two separate disciplines – photography and CGI – begin to merge together as one. The window of possibility will begin to open a little wider for both artists. A team is built that has the capacity to create something greater than the sum of its parts.

From The Archives: Detox Your Career

Top industry consultant Amanda Sosa Stone offers tips on how to clear your head and renew your creative energy as we enter 2014:

You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career.  Here are 6 easy steps I would advise commercial artists take to get healthy professionally in the New Year. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.

Casting Call - How to Find Models For Your Shoot

Casting the right talent for your photo shoot is a crucial component of every job.  Following some basic (but vital) steps will help ensure that you find the perfect person—because the wrong one can ruin your shoot.   Here’s what you should do:  

Podcast Mania - Interviews with the Agency Access Consultants: Part 2

Part 2 of Podcast Mania is bursting at the seams with awesome advice for both emerging AND seasoned freelance artists.  Five of the top names in the creative consultant game sat down with Marc Harmon of Creative Grit Media to tackle every aspect of life as a freelance artist.  Last week we heard from Jennifer Kilberg and Andrea Maurio.  This week Amanda Sosa Stone, Lynn Kyle, and Karen D’Silva step to the plate to offer advice on everything from representation to personal branding to estimating and negotiating to promo targeting and beyond.

Podcast Mania - Interviews with the Agency Access Consultants: Part 1

Today’s Lab post throws some light on a couple of juicy podcasts chock full of great info for commercial freelancers. Our expert creative consultants had the opportunity to sit down with Marc Harmon of Creative Grit Media and talk about what they know best – how to get more work as a freelancer. Today we feature interviews by Andrea Maurio and Jennifer Kilberg. Have a listen, or download the podcasts from the Creative Grit website to listen in your car or at the gym.

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