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Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
My first question in response would be “who is your target market?” The second question would be “is the target market for new clients looking for a different type of photography than what you’re currently shooting?” These are important questions, because the images – and marketing plan – must be relevant to the work you’re trying to promote.
April 30, 2013 @ 10 a.m. in The Marketing Labby Jennifer Kilberg | FluidVision View Comments
As a young emerging talent your drive and work ethic is so important. I always say that passion and perseverance equals success. In todays marketplace, the quality of your work is almost a given. What distinguishes one talent from another is your ability to build relationships and your ability to market yourself.
April 23, 2013 @ 10 a.m. in The Marketing Lab by Neil Binkley | Neil Binkley - Photographer's Marketing and Creativity Consultant View Comments
Choosing the right images for your portfolios could be the most important thing you do with your marketing. That’s a lot of pressure, and for good reason — creatives often view multiple artists’ work every day. If they don’t see good work right away, they’ll move on to the next artist who shows the right spark.
April 16, 2013 @ 10 a.m. in The Business Lab by Corina Marie Howell | Corina Marie Photography View Comments
These days sometimes it seems like the only people working are either those who were born with silver spoons in their mouths or those who became successful before the economic crash. Becoming successful in the arts is “an ambition that, like pretty much everything else in society, is rigged in numerous ways to favor people who start off with money,” says Gawker’s Cord Jefferson.[i]
April 09, 2013 @ 10:30 a.m. in The Business Lab by Michael Thibeault | ArtRepNYC View Comments
March 26, 2013 @ 10 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career. Here are 6 easy steps I would advise commercial artists take to get healthy professionally in 2013. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.
March 6, 2013 @ 11:15 a.m. in The Creative Lab by Nannette Patridge | Nice Little Picture View Comments
When it comes to managing any type of shoot, you need two things: organization and a strategy. As the size of the shoot increases, so do the complexity of its logistics and the details you and your team are responsible for. Hiring the right crew - and enough crew - will be a key part of a successful strategy and well-executed shoot.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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