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Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
February 11, 2014 @ 11:00 a.m. in The Marketing Lab by Jennifer Perlmutter | Agency Access View Comments
We’d like to welcome Jennifer Perlmutter aka JP to the Agency Access family. JP is our newest Creative Consultant, and wanted the opportunity to introduce herself and say a few words about her experiences and her vision.
January 28, 2014 @ 11:30 a.m. in The Creative Lab by Christopher Winton-Stahle | Winton-Stahle View Comments
CGI (computer-generated imagery) is an amazing tool which allows ideas to become a reality – there are essentially no limitations to what can be created. Let’s keep it real though – to a photographer who is exhausted with the idea of learning a new skill set, incorporating CGI into an existing workflow can be overwhelming. Don’t be intimidated! Consider investing in a professional and seeking out individuals who specialize in CGI.
A few things will begin to happen. Two separate disciplines – photography and CGI – begin to merge together as one. The window of possibility will begin to open a little wider for both artists. A team is built that has the capacity to create something greater than the sum of its parts.
December 31, 2013 @ 11 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career. Here are 6 easy steps I would advise commercial artists take to get healthy professionally in the New Year. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.
November 26, 2013 @ 11:30 a.m. in The Creative Lab by Nannette Patridge | Nice Little Picture View Comments
Casting the right talent for your photo shoot is a crucial component of every job. Following some basic (but vital) steps will help ensure that you find the perfect person—because the wrong one can ruin your shoot. Here’s what you should do:
November 13, 2013 @ 11:30 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Part 2 of Podcast Mania is bursting at the seams with awesome advice for both emerging AND seasoned freelance artists. Five of the top names in the creative consultant game sat down with Marc Harmon of Creative Grit Media to tackle every aspect of life as a freelance artist. Last week we heard from Jennifer Kilberg and Andrea Maurio. This week Amanda Sosa Stone, Lynn Kyle, and Karen D’Silva step to the plate to offer advice on everything from representation to personal branding to estimating and negotiating to promo targeting and beyond.
November 5, 2013 @ 11:30 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Today’s Lab post throws some light on a couple of juicy podcasts chock full of great info for commercial freelancers. Our expert creative consultants had the opportunity to sit down with Marc Harmon of Creative Grit Media and talk about what they know best – how to get more work as a freelancer. Today we feature interviews by Andrea Maurio and Jennifer Kilberg. Have a listen, or download the podcasts from the Creative Grit website to listen in your car or at the gym.
September 3, 2013 @ 3:00 p.m. in The Creative Lab by Whitney Tempton | Berger Bros View Comments
The world of photography is ever-changing and with new advancements in camera, lens, and editing technologies, the industry grows by leaps and bounds each year. The latest trends in gear and photographic techniques allow us a glimpse into the future of the industry. In today’s article we are excited to discuss what styles, editing tools and game-changing equipment will be the most popular for the coming months.
August 27, 2013 @ 2:40 p.m. in The Business Lab by Tom Tumbusch | WordStreamCopy View Comments
Many people have heard about writer’s block, a dreaded condition that causes an author’s creative juices to dry up—sometimes even for years. It’s not unique to writers. In fact, “creative block” is just as likely to strike photographers and many other creative professionals.
August 20, 2013 @ 5:00 p.m. in The Business Lab by Kristina Hicks | Agency Access View Comments
Buzz, buzz…It’s 7 AM Kristina. Time to get up and start the day. Dare I check my email before I do anything else? My fingers answer the question for me as my email is open almost as soon as my eyelids are. Numbers are in, the shoot in Florida is going well and the first round of illustrations are due in by 10 AM. Perfect. Everything is going as planned. Ok, time for coffee. I roll out of bed and get ready for the day, happily knowing that all is going smoothly so far this morning.
August 13, 2013 @ 10:15 a.m. in The Creative Lab by Nick Moy | Agency Access View Comments
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