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Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
January 15, 2013 @ 11 a.m. in The Business Lab by Simone Friend & Beth Johnson | Friend + Johnson View Comments
Illustration is one of those subjects where clients have a hard time understanding the price structure, since there are no hard costs to accommodate pricing, like hard drives, equipment rental, etc. The best way to validate your worth for a job is to base it on industry standards for illustration projects similar to what you’re doing for your client.
The Graphic Artists Guild is a great starting place to justify what rates are acceptable in the marketplace right now. The problem is, editorial and other publications tend to pay editorial rates, not advertising rates, and these rates can be half the costs of an advertising project.
October 4, 2012 @ 2 p.m. in The Business Lab by Heather Elder | Heather Elder Represents View Comments
When a photographer creates a professional contract, whether it’s an invoice or an estimate, it is very important that it be clearly written and include all relevant information. Often we refer to contracts months or even years later, so the more information included, the better.
As we all know, the digital distribution of imagery has exploded in recent years.
Where “digital rights” may have once referred primarily to first-party web usage, today that phrase could cover everything from traditional banner ads and website usage to social media, email blasts, tablet and mobile editions, games and other interactive media, kiosks and multi-touch exhibits, apps, e-books, downloads, webcasts and more.
Pricing your work isn't for the faint of heart. Dip too low and you risk coming off unprofessional, hurting your business, or short-changing your own budget for the project. Float too high and potential clients may turn up their noses. In this podcast, industry experts discuss:
I think the best answer to this question is to make any assignment work to your benefit. Don’t look at only the creative fees as a “rate,” but look at the estimate or bid in a big picture context. There are several areas to create a profit center in the first part of the estimate.
Today, there’s no set rule, no average day rate. “I think there’s a sliding scale and you also have to understand that there’s a high amount of competition for the work as well.” Consultant Katherine Hennessy believes that this is one of the most difficult concepts for photographers to grasp when bidding for jobs and creating estimates.
Consultants in this Dialogues Podcast will share their thoughts on current editorial and commercial rates, including
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