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Branding yourself, or rebranding yourself, keeps you current, opens new doors and creates a lasting impression on clients. By redeveloping your brand, you’ll have more control over people’s perceptions. If you don’t brand yourself with a very focused voice, someone else will brand you – and it may not be the impression you want to make.
A strong brand influences its target audience and works overtime to engage those who may not have been targeted at all. A successful brand self-promotes, stimulates a unique experience, breeds loyalty and offers consistency in the quality of the service it offers. It makes you stand apart from your competition. So the REAL question is: When is the time to consider rebranding?
If you want your business to thrive as it matures - and we all do - you must adapt to the shifts in the economy, the needs of your market, and to your own shifting personal and professional needs. Often, this means rebranding, refocusing and sometimes even narrowing your focus to position your services more clearly.
While you make this shift, you may think that you have to put your marketing on hold leading to an unprofessional or inconsistent image being presented to your prospects and clients. Or, you may be a perfectionist and find it bothersome, or downright shameful, if everything doesn’t match perfectly.
So you’ve finally realized that Comic Sans Serif really isn’t the way to go for a logotype. Plus, no one really has anything nice to say about that circle/square/blob thing you’ve got going on above your name. Although your work is awesome, you’re not getting an ideal response from any of your marketing efforts.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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