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April 09, 2013 @ 10:30 a.m. in The Business Lab by Michael Thibeault | ArtRepNYC View Comments
August 9, 2012 @ 11 a.m. in The Business Lab by Katherine Hennessy | kate & company View Comments
The real question is: Should you do this?Before you actually move outside of your comfort zone, you need to really make sure that you should. Have you done a market analysis to understand whether you can be effective in that new region? Have you assessed the competition, your style and your capabilities and taken an honest look at the impact you might have there? Have you weighed the financial outlay you’d need to make to correctly market yourself, and calculated whether this investment will be worth it in the end?
I work for the illustrator and want to be on the same page, so I get pretty involved in showcasing each illustrator’s portfolio in order to brand or showcase his or her body of work.
Many times, I see artist websites that have too much work and too many styles, which doesn’t let us know who the artist is.
Years ago, I would have said it’s very important to live near your rep and even more important that you live in a major commercial city. But nowadays, I wouldn’t say that at all. The world has become a small enough place that it doesn’t matter where you live.
Ask five creatives, and you'll likely get five different answers: When it comes to the hiring process, does an artist need a rep? Do creatives prefer working with the photographer or illustrator's representative, or do they want the talent to reach out directly? In this video, creatives answer these critical questions:
Welcome to The Lab’s third round of questions, interview style, with Clare O’Dea. With over 15 years of experience in the photography industry, Clare chats with us on what it takes to form those crucial, yet special bonds with the photographers she represents, and the clients they work for.
How can you land a gig if you’re a budding talent without a big name, big rep, or list of clients as long as the Nile River? If you feel hopelessly caught between needing experience to get work - and needing work to get experience - keep your chin up: creatives do hire unknowns. In this video, you’ll learn right from the mouths of creatives, buyers and reps:
Most of the artists I speak to want nothing to do with their marketing, but want to do everything possible with their marketing. Some are quite proficient and understand how to put together a marketing and promotional plan that maintains good client-relations and increases business. Others, however, struggle with putting together a comprehensive plan and executing it in a timely manner. With all of the multitasking an artist's job entails, you have to ask yourself "what activities will benefit my business the most?"
Thankfully, there are great resources out there: consultants, artist representatives, marketing managers, assistants and fellow artists that you can incorporate into your business planning process. Although these people can assist with the workload, add to the creative process and help provide direction, they are not the end-all solution to an artist’s marketing mix.
The question that you really need to ask is why do I want a representative?
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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