Agency Access is the only one stop promotional service that takes care of direct marketing for photographers, illustrators, artist reps and stock agencies. Get a free trial →
Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
November 13, 2013 @ 11:30 a.m. in The Business Lab by Nick Moy | Agency Access View Comments
Part 2 of Podcast Mania is bursting at the seams with awesome advice for both emerging AND seasoned freelance artists. Five of the top names in the creative consultant game sat down with Marc Harmon of Creative Grit Media to tackle every aspect of life as a freelance artist. Last week we heard from Jennifer Kilberg and Andrea Maurio. This week Amanda Sosa Stone, Lynn Kyle, and Karen D’Silva step to the plate to offer advice on everything from representation to personal branding to estimating and negotiating to promo targeting and beyond.
July 9, 2013 @ 10 a.m. in The Business Lab by Heather Elder | View Comments
When The Lab first approached me to write a blog post titled “A Day in the Life of a Photography Agent” I thought it was a great idea. Well, it was great…until I actually sat down and chronicled my daily routine. My day to day is boring; it’s mostly filled with emails, estimates and therapy sessions with my photographers.
June 4, 2013 @ 10 a.m. in The Marketing Lab by Danielle Gruberger | DGR, Creative Talent Agency View Comments
April 09, 2013 @ 10:30 a.m. in The Business Lab by Michael Thibeault | ArtRepNYC View Comments
August 9, 2012 @ 11 a.m. in The Business Lab by Katherine Hennessy | kate & company View Comments
The real question is: Should you do this?Before you actually move outside of your comfort zone, you need to really make sure that you should. Have you done a market analysis to understand whether you can be effective in that new region? Have you assessed the competition, your style and your capabilities and taken an honest look at the impact you might have there? Have you weighed the financial outlay you’d need to make to correctly market yourself, and calculated whether this investment will be worth it in the end?
I work for the illustrator and want to be on the same page, so I get pretty involved in showcasing each illustrator’s portfolio in order to brand or showcase his or her body of work.
Many times, I see artist websites that have too much work and too many styles, which doesn’t let us know who the artist is.
Years ago, I would have said it’s very important to live near your rep and even more important that you live in a major commercial city. But nowadays, I wouldn’t say that at all. The world has become a small enough place that it doesn’t matter where you live.
Ask five creatives, and you'll likely get five different answers: When it comes to the hiring process, does an artist need a rep? Do creatives prefer working with the photographer or illustrator's representative, or do they want the talent to reach out directly? In this video, creatives answer these critical questions:
Welcome to The Lab’s third round of questions, interview style, with Clare O’Dea. With over 15 years of experience in the photography industry, Clare chats with us on what it takes to form those crucial, yet special bonds with the photographers she represents, and the clients they work for.
How can you land a gig if you’re a budding talent without a big name, big rep, or list of clients as long as the Nile River? If you feel hopelessly caught between needing experience to get work - and needing work to get experience - keep your chin up: creatives do hire unknowns. In this video, you’ll learn right from the mouths of creatives, buyers and reps:
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
© 2013 Agency Access