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February 4, 2014 @ 11:30 a.m. in The Business Lab by Rachel Brenke | TheLawTog View Comments
Q: In some cases, especially in the early stages of his/her career, a photographer takes a job because the money is great and they can execute the assignment very well, but it's not in the direction in which they wish to steer their career. For example, if the photog's interest is shooting portraits and lifestyle, he/she might take on a commission shooting a wedding, a menu, or an architectural project just to be able to make rent.
There’s a plethora of information related to marketing planning on the web. Here’s a short list of our favorite go-to blogs and ebook libraries. The best part? They’re all free.
You can’t determine your website’s “effectiveness” until you define its goals. Is the goal to attract new clients? To make sales? To encourage people to share your work via social media?
Knowing where to direct your web traffic can be challenging for a photographer. Having multiple photo blogs on websites such as FoundFolios, Behance, Tumblr, WordPress, Flickr and others can boost your Search Engine Optimization, which helps your brand appear more in Google, Bing, Yahoo and other search-engine results. Social media outlets such as Facebook and Twitter are also great ways to boost your SEO and get your name in front of people who may not otherwise find you. The one thing that almost every potential client looks for, however, is a well-structured, easy-to-use website.
As the people trying to get noticed, we tend to think that potential clients and buyers are flooded with promotions. And for the most part, that’s probably true – so when you’re tired of waiting for responses to your email or direct-mail promos, start thinking about inbound marketing tactics. Inbound marketing, by definition, is what you do to make customers find you. Instead of reaching out to clients and buyers and hoping to get a response, your marketing efforts focus on avenues that cause them to naturally come across your business.
Here are 3 top strategies to explore when developing your inbound marketing plan:
For today’s photographers and illustrators, keeping up with digital innovations – from desktop to laptop to smartphone to tablet, and beyond – means creating marketing content that renders properly across multiple platforms. Flash is fun, but not all platforms are “flash-friendly”… your logo rocks, but can the user even see it on an iPhone?
In this engaging Dialogues Podcast, top industry consultants share vital resources and advice for maintaining brand integrity between platforms, keeping SEO in the multiplatform mix and successfully integrating killer digital strategies into traditional marketing plans.
Hear our expert panel discuss:
This special podcast features an informative one-on-one with Detroit-based commercial photographer and SEO expert Blake Discher, who answers artists’ essential questions about search engine optimization. Research shows most online searchers don’t go past a page or two of search-engine results, so how do you make sure your business stays at the top – and how important is that to your commercial success? From on-page adjustments to off-site activities, Blake shares his best advice on:
The importance of search engine optimization depends on two factors: what specialty or niche of your industry you work in and the state of the economy. Before the economic downturn, I was shooting annual reports for major companies “cover to cover.” That is to say, a company would fly me all over the world to create images for their annual; the budgets in place supported that sort of expense. As the economy worsened, I began to notice that those annual reports and other similar multi-location shoots were being awarded to photographers piecemeal, based on their geographic location.
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