April 30, 2013 @ 10 a.m.
in The Marketing Lab
by Jennifer Kilberg | FluidVision
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An interview with photographer, cinematographer, and recent college grad Bobby Bruderle.

As a young emerging talent your drive and work ethic is so important. I always say that passion and perseverance equals success. In todays marketplace, the quality of your work is almost a given. What distinguishes one talent from another is your ability to build relationships and your ability to market yourself. 

March 1, 2013 @ 11:15 a.m.
in The Business Lab
by Nick Moy | Agency Access
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Question: What’s one piece of advice you would give a photography student to help them understand the business of photography? 

"The best advice I can give to a photography student is that commercial photography is mostly not photography. You'll spend the vast majority of your time not taking photographs.  There is an awful lot of work involved in promotion, management, digital image workflow, client services, and more. Make sure you're prepared to do a great job not just at taking photos but at all the other aspects of the job. However, don't let this be a license to spend all day on Twitter and photo blogs. Make sure you set limits and work efficiently so you can get back to the part of the job you look forward to the most - making photographs."

December 4, 2012 @ 9:30 a.m.
in The Business Lab
by Daniel Fishel | Daniel Fishel Illustration + Design
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Question: Can you share some highlights from the “The First Four Years,” a recent Society of Illustrators panel discussion on life after art school?

A few weeks ago, I moderated an informal discussion for the Society of Illustrators featuring Kali Ciesemier, Sam Wolfe Connelly, John Malta, Victo Ngai and Dadu Shin. The subject was life after art school for the freelance illustrator.

The talk was very interesting because we all have parallels – and huge differences– in how we approach our daily business. For instance, the panelists agreed that studying illustration at art school was beneficial in helping them find their voice in their artistic medium of choice – and that lack of business training, like how to write an invoice or handle taxes, was a big problem for freelancers.

Among the highlights of our discussion: