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Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
April 30, 2013 @ 10 a.m. in The Marketing Labby Jennifer Kilberg | FluidVision View Comments
As a young emerging talent your drive and work ethic is so important. I always say that passion and perseverance equals success. In todays marketplace, the quality of your work is almost a given. What distinguishes one talent from another is your ability to build relationships and your ability to market yourself.
December 19, 2012 @ 9:30 a.m. in The Marketing Lab by Heather Elder | Heather Elder Represents View Comments
Venturing into a new medium such as video is exciting and inspiring. So, when our photographers first started adding video to their capabilities, we made sure to have extensive discussions with them about how to go about this.
We explained that this was a new frontier of sorts and they needed to determine if and how it would fit into their current business models. Ultimately, some chose to add it to their capabilities and others chose to find directors of photography they could partner with as the need arose. Either way, each of them created a new process for how they could offer video to their clients.
With more and more clients looking for video products, more and more photographers are dabbling with motion work … and some are doing more than just dabbling. But what are creatives really looking for – great photographers who might make a nice transition to video, or up-and-coming videographers who already know motion? In this special Creative Collision video, insiders answer:
I reached out to several clients and an Emmy Award-winning director, who’s also a very dear friend, to answer this question. They provided some really valuable information!
If you're glowing over a recently finished motion piece but realize you aren't sure how to promote it by email, here's the bad news:
It seems like everyone is a budding videographer these days. Whether you feel that it is essential for your business growth or something you’ve always wanted to do ... motion is on everyone’s mind.
Let’s examine the definition of a business trend according to the BusinessDictionary.com: “a pattern of gradual change in a condition, output or process, or an average or general tendency of a series of data points to move in a certain direction over time.”
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