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Got a question about marketing, creativity, or your business? Send it to us and we’ll have the right expert/s answer it for you on The Lab.
Your estimate helps potential clients decide whether you're an experienced professional, a desperate amateur, or a budget drainer! What will your next estimate or invoice imply about you? In this video, creatives discuss how the nitty-gritty elements - from pre-production fees to billing for insurance - can work in your favor, or against you:
Creative Collision on Vimeo: How Clients Wish You Would Estimate
Participants include Kat Dalager of Campbell Mithun, Shawn Smith formerly of J. Walter Thompson, Shannon McMillan of GSD&M, Belinda Lopez of Razorfish, photographer Chris Buck, Arleen D’Amico of Draftfcb and Cindy Hicks & Dwight Loew of The Martin Agency.
About Creative Collision
Creative Collision is an Agency Access produced video series that exposes artists to top industry experts, first-hand. This series answers artist questions sent to us by photographers and illustrators like you. The Creative Collision team of leading industry consultants, Jennifer Kilberg, Suzanne Sease, and Amanda Sosa Stone, interviewed top reps, art producers, art directors, creative directors and artists to get the answers to your burning questions.
1. Dialogues Podcast: The Price Is Right ... Right?
2. Why Practice Makes Perfect When Pricing Projects (Part 2)
3. 21 Questions to Accurately Estimate a Photography Job
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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