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Email marketing is one of the best ways to reach potential buyers – cost-effective, green and a useful measure of how your work’s being received. Emails make great introductions, instantaneously deliver sharp images and are vital component of a well-rounded marketing campaign.
But today’s creatives are bombarded with marketing emails. The trick is setting yours apart, getting the creatives’ attention and attracting them to your website. In this essential Dialogues Podcast, expert consultants and reps reveal what buyers prefer and respond to best when it comes to email marketing. From the number and size of images to keeping your branding message clear, no photographer or illustrator should hit “send” without listening and learning:
Podcast Download link
Participants include professional consultants Jasmine DeFoore, Jennifer Kilberg, Louisa Curtis and Suzanne Sease.
About the Dialogues Podcast series
Dialogues Podcast series is presented by a panel of experts, addressing questions asked by photographers, illustrators and artists in the industry. Dialogues Podcast
1. Email Marketing Campaign Success Stories for Photographers and Illustrators
2. Standing Out With Personal Emails
3. On Subject Lines and Pitches: Cultivating the Click-Through
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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