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Now Trending: "Daditude"

Marketing To Your Existing Clients

The Next Steps: A Post College Odyssey

Portfolio (in)Sanity - Part 1

Generation Hustle: Working Your Angles

To Rep, or Not To Rep: That Is The Question

Protecting Your Assets

Detoxing Your Career

No Client? No Problem: How To Make A Living Off Of Your Art

Stand Out From The Crowd With An Awesome Promotional Piece

Keep Your Client Happy: Six Essential Tips For Managing A Photo Shoot

The Lab - Short Answer: Business Advice For Students

The Follow Up: What To Do When You Lost The Bid

Interview with Illo Confidential Founder Brian Taylor

On Top of the Plateau

How to Approach Your Competitor's Clients

3 Steps to Cut Back On Overwhelming Marketing Tasks

Introducing Your New Branding to Clients

Helping Clients Understand Your Illustration’s Pricing

PhotoPlus Expo: On ‘The Wonderful World of Websites and More’

Balancing Time to Create and Market New Work

Drawing the Line Between Promoting to and Pestering Clients

Marketing Video: Proceed With Caution

Is Collaborating On A Portfolio A Good Idea?

How to Get Website Visitors Past Your Homepage

How to Keep Your Client Relationship Alive

Marketing with Intent: Goals, Strategies and Tactics

The Society of Illustrators Highlights Freelancers Fresh Out of Art School

Assignment vs. Stock: Why Art Buyers Prefer Separate Websites

Don’t Let Clients Pigeonhole You into Repetitive Work

What Your Personal Work Shows Art Directors and Photo Editors

Email Marketing: If Doors Are Closing, Find Another Way In

Luminance 2012: Hipstamatic’s Lucas Allen Buick

Is Befriending Clients Bad for Your Business?

Simple Postcards vs. Fancy Direct Mail: Which Works Better?

Marketing Trends: Be Smart, Be Creative, Be a Leader

The Social Photography Debate: Do You Instagram?

Following Up (Carefully) After Bidding a Job

How to Snag a New Segment of Clients

5 Rules for the Confident Cold-Caller

3 Strategies to Follow-Up Your Email Promo

Understanding What Clients Look For

Different Situations, Different Ways to Present a Portfolio

The No. 1 Strategy for Breaking Into Stock Imagery

8 Must-Haves for Your Next Professional Contract

3 Keys to Effective Blogging for Photographers and Illustrators

How to Manage a Team (Without Becoming a Full-Time Manager)

Do (and Don’t) Market Your Personal Work

How to Market Cheaply – Without Looking Cheap

Dialogues Podcast: Email and Direct Mail Campaigns That Nailed It

3 Steps to Booking Long-Distance Meetings

Print or iPad? The Portfolio Debate Continues

3 Ways to Grow as Both a Creative and a Professional

Should Illustrators Plan a Back-Up Career?

Marketing Review: Does Your Marketing Plan Make The Cut?

7 Tips to Keep You On A Client’s Mind

Are Your Financial Goals Standing in the Way of Your Personal Goals?

Will an Art Buyer Really Read Your Blog?

Dialogues Podcast: Personal Work, Professional Results

The Key to Multiple Illustration Styles on One Website

Consistent and Patient Marketing Encourage Clients to Hire You

The Risk of Shooting New Work

Be Extra Prepared For Your Shoot’s Production

Can a Rep Guarantee Success in a New Market?

Finding Balance in Your Client Relationship

Real Reactions to Artist Postcards: Kept or Tossed?

How to Turn Away Potential Clients on Social Media

Keeping Up With Digital Usage Rights and Prices

Dialogues Podcast: Attention Grabbing Emails

Two Approaches to Measuring Your Website’s Success

Preparing Portfolios: Guidelines and Gut Checks

Networking at Events: Be Good, Nice and Awesome

Following Trends Without Sacrificing Self

Affordable Ways to Share Print and Web Portfolios

Is There Any Future for Your Traditional Style?

Playing Nice With a Difficult Client

Patience and Compromise are Parts of the Negotiation Process

Choosing Social Media Platforms: Spend Your Time Wisely

Consistency, Creativity and Simplicity Fuel Direct Mail Success

10 Tips to Help Photographers Break Into Advertising

To Personalize Direct Mail Promos, You Have to Bring the Passion

Dialogues Podcast: Expanding to New Geographic Markets

Stop Clients From Taking Advantage Of You

The Only Good Routine is the One That Works for You

Your Brand (or Brands) and Your Target Audience

Making a Big Marketing Impact on a Small Budget

What Not To Do With Your Direct Mail

Personal Work Must Be a Reflection of You

When it Comes to Marketing, There’s Room for Pushing and Pulling

Paying For Your Personal Work (and Making it Pay, Too)

The Top 6 Free Online Marketing Resources

Dialogues Podcast: Inspiration is All Around You

How to Follow Up With Buyers After Jobs

Trying On a New Market? Passion Comes First

4 Ways For Illustrators To Be Better Salespeople

10 Things to Know About Keeping In Touch with a Photo Editor

Considering New Equipment? Look Before You Leap!

Follow-Up – Without Being Boring

How to Avoid Driving Clients Crazy

Act Locally – But Think Globally

Transitioning Into Motion? Be Loud, Be Proud

Dialogues Podcast: Keep the “Social” in Social Media

Checking Your Branding’s Expiry Date

photojack’s Marketing Makeover: Campaign Manager Pro: My Progress So Far

Be Careful When Showcasing Your Personal Work

How to Avoid “Bad Apple” Clients

Great Personal Work or Less Interesting Commercial Work: Which Is Better?

Want to Keep Up? Better Smarten Up First

Pump Up the Personal, Skip the “Salesy”

The Art of Defining Successful Brand Attributes

Dialogues Podcast: Effective Methods for Strong Client Relationships

Want to “Move” an Art Buyer? It’s All About the Images

Pricing, Quality and Microstock’s Uncertain Future

Lock on Target: Determining Your Best Audience

Networking (Smartly) Can Be the Key to Success

Estimating and Negotiating: Where am I Going Wrong?

Creativity is Your Best Marketing Weapon

Expertise, Process and Quality are All Part of Differentiation

Understand Your Value When Negotiating Fees

A Strong Foundation for Successful Cold Calls

For Illustrators, Inspiration is Where You Find It

Sales and Marketing: Two Sides of the Same Coin

Style, Consistency Are Big Parts of Appropriate Branding

Dialogues Podcast: Grabbing a New Client’s Attention

Breaking In? Ask Plenty of Questions – and Be Nice!

Top 6 Questions to Ask a Potential Artist Consultant

Clash of the Visions

Follow-Up is Essential to Strong Client Relationships

The Photographer’s Website: Cutting Edge Ain’t What it Used to Be

Standing Out With Personal Emails

Creative Collision: Behind the Scenes

Trend or Trendy: When is a Trend Worth Watching?

Keeping Your Website Fresh and Strong for Clients

Dialogues Podcast: What Makes an Email Promotion Successful?

My Marketing Adventure: Taking Responsibility for Your Own Success

Secrets of the Successful Cold Call

Creativity Can Be its Own Reward

A Little Back-and-Forth on Growing Your Illustration Business

Blogs and Websites: Different Purposes, Different Results

On Marketing Budgets: Why Size Doesn’t Matter

5 Tips for Effective Direct Mail Marketing

Dialogues Podcast: Branding for Illustrators

3 Tools to Optimize Your Photography Website

Keeping Up With Clients, Without Breaking the Bank

Creative Collision: Triple Bidding & Cash Advances

15 Questions and Strategies for Illustrators to Properly Estimate

Managing Your Social Media Resources

Portfolio Edits: To Mix or Not to Mix

5 Tips to Keep Clients Coming Back for More

The Do’s and Don’ts of the Portfolio Review

Be Surprising, Be Yourself … and Be VISIBLE!

The Portfolio Edit: Curating Your Chaos

Email Marketing Campaign Success Stories for Photographers and Illustrators

Stock Photography: Know What You’re Getting Into

Dialogues Podcast: Follow-Up Call & Marketing Strategies

For the Hard-Working, Inspiration Comes From Within

An Expert’s Guide to Social Media Networking

Photographers and Inbound Marketing: Getting Noticed by Clients

Consultants and Artists: Playing Nicely Together

Breaking Into New Markets as an Illustrator or Photographer

4 Ways to Invest and Grow Your Photography or Illustration Business

Creative Collision: Creatives’ Messages to the Artist

The Real-Media Illustrator Takes the Digital Plunge

Between Jobs, Hone your Craft – and Illustration Business

Dialogues Podcast: The Artist’s Website in an Increasingly Digital World

photojack’s Marketing Makeover: Can Photographers Trust Designers?

Managing Client Relationships: It’s All About People

For Artists, Even Paid Jobs Should be “Personal”

The Photographer’s Rules of Thumb for Successful Negotiating

Proven Branding Guidelines That Work

How Reps Influence an Illustrator’s Portfolio

Dialogues Podcast: Making a Direct Impact via Direct Mail

How to Prepare for a Portfolio Review as an Illustrator

5 Ways to Make Long-Distance Relationships Work With Your Rep

Creative Collision: Where Do We Go From Here?

My Marketing Adventure: Developing My Brand Strategy

On Subject Lines and Pitches: Cultivating the Click-Through

Visually Estimating like a Treatment Champ

3 Rules for Successful Social Media Marketing

How Photographers Successfully Break Into New Markets

How to Get the Most Out of Working With a Consultant

Creative Collision: Direct to Video … Or Not

Effective Networking Tips for Illustrators

Artist Branding: Avoiding Mistakes, Making Connections

Dialogues Podcast: Moving Into New Markets

photojack’s Marketing Makeover: The Re-Launch of JackHollingsworth.com

Does Sharing Personal Work Dilute Your Brand?

Time, Money or Both: Taking the Video Plunge

Successful Marketing Plans are Proactive

Simplicity and Consistency are Key to Marketing Success

Ending Toxic Client Relationships on a Positive Note

Dialogues Podcast: Optimizing the Engines of Success

Key Points to Ask Yourself When Establishing Your Visual Brand

The Good and Bad News About Video In Email Campaigns

Creative Collision: To Rep or Not to Rep

My Marketing Adventure: Surviving the Website Edit

Blending Your Creative Nature With Your Sales Efforts

Photographers Making the Transition Into Video

5 Photography Trends to Differentiate Yourself from Competitors

Style Reigns King Over Diverse Photography Portfolios

2012 Marketing Plan Check Up for Photographers & Illustrators

Dialogues Podcast: 30 Tips to Make Your Direct Mail Campaign Pay Off

The Importance of Proper Paperwork for Photographers

Branding Strategies to Market Across Multiple Channels

Creative Collision: How to Stay Forever Young (Creatively)

Artist & Client Relationship Q&A with Clare O’Dea, Owner, Clare Agency LLC & C20 Agency

How to Craft an Email That Clients Will Open

Illustrators Ride the Wave of Innovation

8 Ways to Market Personal Work to Art Buyers

Is There Really a Right Time to Send Your Email Campaign?

Is Twitter Shallow?

What is Your Direct Mail Campaign Worth?

3 Exercises to Keep Creative Imagery Flowing

Can You Really Justify the Cost of Direct Mail Campaigns?

Shooting New Work: How to Stay Creative Without Confusing Clients

6 Effective List Building Techniques

Eye-Catching Photographs: Humor, Emotion & Personal (Part 1)

Creatively Reeling in the Non-Offered Bid

5 Steps to Cut Down on Time Spent on Social Media

11 Components of a Successful Portfolio

Dialogues Podcast: How to Get Your Act Together

Top 5 Cool Things to Amp Up Your Marketing

Marketing Your Brand During Its Rebrand (Part 2)

Creative Collision: How to Master Shoot Production

My Marketing Adventure: The Elevator Pitch for Photographers

5 Steps to Create a Website That Delivers Work

3 Steps to Win the Client Over After the Initial Creative Call

How to Overcome Newsletter Phobia

Creative Collision: How Clients Wish You Would Estimate

If the Social Media Shoe Fits

Marketing Your Brand During Its Rebrand (Part 1)

Dialogues Podcast: The Price Is Right ... Right?

Photographing the Hero Shot

Keeping Up With Trends Will Attract Clients to Your Brand

A Stock Photograph’s Worth: Pricing and Licensing

Your New Best Friend: The Client

Covering All of Your Print Marketing Bases

Why Practice Makes Perfect When Pricing Projects (Part 2)

Dialogues Podcast: Do Direct Mail – Without Draining Your Budget

Can You Tell Me About Yourself?

Capitalizing on Trust

Creative Collision: Hiring the Unknown

Updating Your Portfolio – Images vs. Branding

A Memorable Portfolio Tells a Great Story

Smart and Steady Wins the Bid

The “Risk” of Direct Mail

Email Mass Marketing vs. Targeting Art Buyers

Inspiration and Knowledge Q&A with NY Photographer Rep Doug Truppe

Creative Collision: Is Social Media Crucial - or Trivial?

Branding, Style and Your Website

Picking Out the Decision Makers from the Influencers

Dialogues Podcast: Social Media: Connecting in the Cloud

My Marketing Adventure: Part 2

Challenging Your Creativity Every Day

Estimating Q&A with VP, Art Production Supervisor Kellie Bingman of McKinney

Give Your Marketing Strategy Time to Work

Email Statistics Are More Than Just Numbers

A Coveted Spot: Getting Your Promos on a Creatives Desk

Dialogues Podcast: Getting More Clients With Less Sweat

Fueling Your Creativity Grows Your Business

Your Style is Just That - Yours

Creative Collision: The Other Side of In-Person Meetings

10 Simple Steps for Executing Email Campaigns

Updating Your Portfolio Website: How Often is Too Often

Accounting for all Profitable Areas in a Photography Shoot’s Estimate

3 Steps to Blend Your Professional and Personal Lives on Social Media

Social Media’s New Kid on The Block: Google+

How to Make the Most of Your Marketing Dollar

Creative Collision: Do Art Buyers Still Look at Direct Mail?

Enhancing Commercial Assignments With Personal Work

Why Practice Makes Perfect When Pricing Projects

Dialogues Podcast: Creativity Pushes the Envelope

photojack's Marketing Makeover: Editing: A Fresh Set of Eyes

Top Three Channels for Online and Offline Marketing

21 Questions to Accurately Estimate a Photography Job

Creating Imagery While Running Your Business

Tweeting, Posting and Blogging, Oh My!

Invest in Your Business First, Collateral Second

Dialogues Podcast: Social Media: Nicety or Necessity?

Making Your Website Work for You

Five Steps to Creating Your 5-Year Business Plan

Creative Collision: Does Email Marketing Work for Creatives?

Are Your Email Promotions Drawing a Response?

5 Factors for More Accurate Estimating

Out-of-the-Box Direct Mail Works

Your Website and Social Media Are Not Enough

Why Shooting Personal Work Will Grow Your Photography Business

Creative Collision: Secrets to Successful Websites

Yes, Creatives Do Like to Receive Mail

How to Increase Leads With Your Marketing Budget

Dialogues Podcast: Don’t Fight Change, Embrace It

Be Consistent With Subject Matter in Your Email Marketing

The Pros and Cons of a Low Budget Shoot

Maximizing Your Business Through Outsourcing (Part 2)

7 Sales Tips to Develop Relationships With Art Buyers

Your Budget = A Plan for Your Money

Email Marketing: Choosing the Right Frequency and List Size

Dialogues Podcast: Successfully Battling Declining Photography Rates

Taking On an Artist Representative

Your Budget Predicts Your Future

Creative Collision: Making Sense of Printed vs. iPad Portfolios

3 Steps to Attracting the Right Audience to Your Website

Sales are About Delivery and Pitch

Promoting Yourself to Creatives Through Content Marketing

Budget, Who Me?

Does Social Media Really Work for Photographers?

Matching Your Budget With Your Promotional Marketing Goals

Creative Collision: Branding is Everything

How to Make Time to Market Yourself: Part 2

Estimating: No Longer an Educated Guess

photojack’s Marketing Makeover: Life Happens

Dialogues Podcast: The Best Channels for Artists’ Promotions

10 Tips for Providing Superior Service to Clients

Fitting the “You” in Your Work

Social Media: Three Steps to Gain New Clients and Work

10 Ways to Focus Your Promotional Marketing Towards Clients

Maximizing Your Business Through Outsourcing (Part 1)

Elements of a Successful Email Campaign (Part 2)

Dialogues Podcast: Your Email Campaign’s First Action: Get It Open

Artist Portfolios: Sometimes Less is More

Integrated Marketing: Developing Your Budget & Plan

My Marketing Adventure: Part 1

Creative Collision: Let Your Style “Complement” Your Brand

Direct Mail That Worked

Four Steps to Sales Success

Sending Mixed Messages in Online Portfolios

Designing and Updating Your Website as an Artist

Why and How Should Artists Use Social Media

Locating Innovative Inspiration as An Artist

Creative Collision: Icons of Inspiration

Dream Client Not Listed in Our Database? No Problem

Three Ways to Follow-up Your Email Marketing

Dialogues Podcast: Template vs. Custom Websites: The Great Debate (Part 3)

How To Land a Travel Photography Job: Can Social Media Help?

Growing Your Business in a Tough Economy

Stick to What You Know Best: You

How to Ask For the Client’s Budget

Marketing Your Promotional Campaign: I Hate Marketing, Now What?

Dialogues Podcast: Direct Mail, a Marketing Mix Must Have

Ranking Your Website High on Search Engines

Elements of a Successful Email Campaign (Part 1)

Creative Collision: Connecting Strategy and Personal Meaning for Success

photojack's Marketing Makeover: Out With the Old…

Template vs. Custom Websites: The Great Debate (Part 2)

Continuing to Sell Yourself Once Your Marketing Campaign Begins

Strategies and Tactics to Market Your Photography

Starting Up With Social Media: Come On In, the Water's Fine

Tips on Making Time to Market Yourself

Creative Collision: The Industry’s Direction

Updating Your Portfolio – Hard Copy and Digital

Important Rules for Successful Email and Direct Mail Marketing

Welcome to the Dialogues Podcast Series

Financing To Market Your New Photography or Illustration Business

Keeping Your Art Fresh and Inspired

When and How to Expand Your Geographic Market

Filtering Through Social Media Platforms

Timing is Everything: Tips on Sending Email Campaigns

Last Photographer Standing: Staying Motivated

Printed Portfolios vs. Digital Portfolios

How to Make Time to Market Yourself: Part 1

Website Layouts and Templates That Attract Art Buyers

photojack’s Marketing Makeover: Let the Journey Begin

How to Succeed With Competitive Bidding

Template vs. Custom Websites: The Great Debate

Creative Collision: Is Print Dead?

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