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May 21, 2013 @ 10 a.m. in The Marketing Lab by Neil Binkley | Neil Binkley - Photographer's Marketing and Creativity Consultant View Comments
Using portfolio sites (some call them sourcebooks) like FoundFolios or Dripbook are a fantastic way to expand your brand, or even to try to find a new client market for your work. Sites like these are great places to share your work because they provide a centralized hub for art buyers and other creatives to view talent; it saves them time when they need to quickly compare twenty portrait photographers in San Francisco, for example. Another example: if a buyer is looking for a pre-existing stock photo, they can easily find your work through proper keyword tagging or searching the appropriate specialty. This makes these sites an indispensible resource for finding work.
May 14, 2013 @ 10:30 a.m. in The Marketing Lab by Karen D'Silva | Karen DSilva Creative Services View Comments
When we talk about what’s trending, most people think the conversation is going to be about new fashions strutting down the runway. Though knowing Pantone has deemed emerald green the new black for 2013 can be valuable, keeping an eye on trends is also about understanding the things that shape our society into what it is today. Trend following is an integral part of understanding our world, and it provides useful insights that can be worked into any advertiser’s marketing strategy. When trends in media and advertising are taken into account, you can increase the relevance of your images to your clients.
My first question in response would be “who is your target market?” The second question would be “is the target market for new clients looking for a different type of photography than what you’re currently shooting?” These are important questions, because the images – and marketing plan – must be relevant to the work you’re trying to promote.
April 30, 2013 @ 10 a.m. in The Marketing Labby Jennifer Kilberg | FluidVision View Comments
As a young emerging talent your drive and work ethic is so important. I always say that passion and perseverance equals success. In todays marketplace, the quality of your work is almost a given. What distinguishes one talent from another is your ability to build relationships and your ability to market yourself.
April 23, 2013 @ 10 a.m. in The Marketing Lab by Neil Binkley | Neil Binkley - Photographer's Marketing and Creativity Consultant View Comments
Choosing the right images for your portfolios could be the most important thing you do with your marketing. That’s a lot of pressure, and for good reason — creatives often view multiple artists’ work every day. If they don’t see good work right away, they’ll move on to the next artist who shows the right spark.
April 16, 2013 @ 10 a.m. in The Business Lab by Corina Marie Howell | Corina Marie Photography View Comments
These days sometimes it seems like the only people working are either those who were born with silver spoons in their mouths or those who became successful before the economic crash. Becoming successful in the arts is “an ambition that, like pretty much everything else in society, is rigged in numerous ways to favor people who start off with money,” says Gawker’s Cord Jefferson.[i]
April 09, 2013 @ 10:30 a.m. in The Business Lab by Michael Thibeault | ArtRepNYC View Comments
April 02, 2013 @ 10 a.m. in The Business Lab by Judy Herrmann | Judy Herrmann View Comments
While covering “anything and everything” is a little ambitious for a single post, here are 5 of the most important ways to protect your assets:
March 26, 2013 @ 10 a.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments
You can drink wheatgrass shots, eat kale salads all day, or bubble wrap yourself – but that won't detox your career. Here are 6 easy steps I would advise commercial artists take to get healthy professionally in 2013. Remember, the goal with any detox (body, mind, spirit, or even work) is to clear out the junk and let the good stuff in.
March 19, 2013 @ 9:30 a.m. in The Creative Lab by Marc Scheff | www.MarcScheff.com View Comments
There are three ways to make money off of your art, other than client-based work. And as a freelancer with unpredictable income it is important to have a backup plan if the industry gets dry. For each method, I recommend keeping a list of potential projects. When you have free time, just pick one you can finish and check it off.
The perfect resource for the working artist, The Lab is our monthly newsletter that answers your burning questions on marketing, business and creativity.
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